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![PDF] Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/4b5556d97707013c27388735921bd69483321e46/11-Figure4-1.png "PDF] Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework | Semantic Scholar")
PDF] Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework | Semantic Scholar
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