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Journal of Product and Brand Management
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A semiotic analysis of the extendibility of luxury brands – Brands & Values Chair
Journal of Product & Brand Management, Volume 20, Issue 7 by Sarah M. Maxwell · OverDrive: ebooks, audiobooks, and more for libraries and schools
The role of product category for brand relationships
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PDF) Foundations for building share of heart in global brands
The Journal of Product and Brand Management 1993-1994 : Free Texts : Free Download, Borrow and Streaming : Internet Archive
Journal of Product & Brand Management, Volume 25, Number 4 by Leyland Pitt · OverDrive: ebooks, audiobooks, and more for libraries and schools
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Perceived brand portfolios: how individual views hamper efficiency
PDF) Status brands: Examining the effects of non-product-related brand associations on status and conspicuous consumption
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Dimitrios Journeys: Brand management and cocreation-lessons from tourism and hospitality - JOURNAL OF PRODUCT AND BRAND MANAGEMENT 30(1)
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INTEGRATING BRAND COMMUNICATION AND BRAND EQUITY: A SYSTEMATIC REVIEW FROM 2000-2020
Requirements for Brand Managers and Product Managers Responsible for Competitiveness of Product and Brands
Brand Management | Journals | Books and Articles
