Need to find the full ads for these. The penguins are called the Papipu Penguins and appeared in ads for Suntory in 1983 and had their own movie called Penguin's Memory. These
A Penguin's Memory: A One-of-a-Kind Vietnam Drama | Den of Geek
Steam Workshop::Club Penguin Memories
Original Soundtrack Penguin's Memory Shiawase Monogatari | 28AH-1885 - VGMdb
Penguin's memory - A tale of happiness; 1985 anime movie featuring Pentaro! | MSX Resource Center