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![PDF] To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/45098e8ab483bbbd79ab0be59e9b51a3847a088d/2-Figure1-1.png "PDF] To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy | Semantic Scholar")
PDF] To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy | Semantic Scholar
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